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13 December 2016

Sainsbury's OFFICIAL Christmas Adverts 2014 and 2015

I tend not to use my blog to advertise but these official Christmas adverts from Sainsbury's are a work of art.  They are so incredibly well made and the overall message is a positive one, that "Christmas is for sharing".  So, as Christmas approaches this year let us remember to reach out to those who are less fortunate than ourselves.  I would like to take this opportunity to wish you all a merry Christmas and a happy New Year.  I am preparing to go away on holiday and I hope to return to Israel and get back to blogging  in the New Year.  

Christmas Eve 1914


Made in partnership with The Royal British Legion. Inspired by real events from 100 years ago. 

This year’s Christmas ad from Sainsbury’s – Christmas is for sharing. Made in partnership with The Royal British Legion, it commemorates the extraordinary events of Christmas Day, 1914, when the guns fell silent and two armies met in no-man’s land, sharing gifts – and even playing football together. 

The chocolate bar featured in the ad is on sale now at Sainsbury’s. All profits (50p per bar) will go to The Royal British Legion and will benefit our armed forces and their families, past and present. 

To watch a short film of the story behind our Christmas ad: http://youtu.be/2s1YvnfcFVs 

To watch the making of our Christmas ad: http://youtu.be/Jx3pQWbysmM 

https://www.youtube.com/watch?v=Jdobquf1zms


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Mog's Christmas Calamity by Judith Kerr



Mog sets off a chain of unfortunate events which almost ruin Christmas for the Thomas family. Can she pull it all back to save the day? 

This year, we worked in partnership with Harper Collins Children's Books and world renowned author and illustrator Judith Kerr to create a Christmas story based on her much loved character Mog. We hope that families will come together this Christmas to enjoy this very special story #ChristmasIsForSharing

If you enjoyed the story, you can buy the beautifully illustrated book here. Every penny of the profit from sales of the book will be donated to Save the Children to be used towards improving child literacy in the UK

Take a look behind the scenes of our 2015 Christmas advert:
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